top of page
Search

The Qatar National Convention Centre (QNCC) played host to PF Connect 2024

Updated: Jul 3


Dr. Cherif Sleiman, Chief Revenue Officer of Property Finder presenting at Qatar National Convention Center

The Qatar National Convention Centre (QNCC) recently played host to PF Connect 2024, a pivotal event centered around the theme 'Future Forward: Trust and Transparency in Real Estate'. Attended by over 350 professionals from the real estate sector, the conference proved to be a platform for insightful discussions and innovative announcements.


The PF Connect 2024 underscored the critical importance of trust and transparency in the real estate industry, advocating for enhanced communication channels. Dr. Cherif Sleiman, Chief Revenue Officer of Property Finder, set the tone with a welcome speech, emphasizing the company's commitment to setting new standards in the field.


Keynote Highlights


Technology Amplifying Trust & Transparency

Christophe de Rassenfosse, Chief Product Officer of Property Finder, introduced the AAA Manifesto—a comprehensive framework comprising nine initiatives aimed at bolstering trust and transparency. These initiatives range from ensuring listing accuracy and quality scores to incentivizing verified agents through enhanced visibility in search results.


The AAA Manifesto promises every listing adheres to three key principles:

●     Accurate: Providing truthful and comprehensive property information.

●     Authorized: Ensuring legal permissions and proper documentation for listings.

●     Available: Making listings genuine and accessible for viewing.


Christophe de Rassenfosse, Chief Product Officer of Property Finder Presenting at Qatar National Convention Centre

Launch of PF Academy

Khaled Al Saeh, Country Manager of Property Finder, unveiled the PF Academy, a groundbreaking digital learning platform designed to empower real estate professionals. The PF Academy offers tailored learning paths for decision-makers, agents, and administrators, facilitating continuous growth and skill development within the industry. This initiative underscores Property Finder's commitment to nurturing talent and enhancing professionalism across the MENA region.

Khaled Al Saeh, Country Manager of Property Finder presenting at Qatar National Convention Center

Amplifying Brand Reach

Nancy Matar, Head of Marketing of Property Finder in UAE, Qatar, & Bahrain, highlighted Property Finder's branding campaign, "Find every home here", aimed at reinforcing the platform's reputation as the preferred choice for property seekers. Through strategic marketing efforts across Google and Meta platforms, Property Finder achieved significant increases in reach, new user acquisition, and app installations, exceeding industry benchmarks.

Nancy Matar, Head of Marketing of Property Finder in UAE, Qatar, & Bahrain presenting at Qatar National Convention Center

Driving Innovation and Consumer Engagement

Property Finder's commitment to innovation was evident throughout PF Connect 2024. The announcement of PF Academy and the strategic branding campaign underscored the company's proactive approach to meet evolving industry demands and consumer expectations. By leveraging advanced technology and robust data analytics, Property Finder continues to redefine the real estate landscape, ensuring a seamless experience for both buyers and renters.


PF Connect 2024 served as a testament to Property Finder's unwavering commitment to fostering trust, enhancing transparency, and driving innovation within the real estate ecosystem. With initiatives like the AAA Manifesto and PF Academy, Property Finder not only aims to raise industry standards but also to empower stakeholders with the knowledge and tools needed to thrive in a dynamic marketplace. As the company charts a course for future growth and expansion, its role as a catalyst for positive change in the MENA real estate landscape remains firmly entrenched.


__________________________________________________________________________________


Franchesca Madriaga

Marketing Intern - AMLAK Holding

45 views0 comments

Comments


bottom of page